Mastering GOTV: How Data and Messaging Drive Election Success for Republicans

Drive Election Success
- Get Data: How and why.
- Not to generate a message.
- Reaching the Voter: Simply tools.
First get the data … GOP Datacenter
Every Republican Town Committee has access to the GOP Data Center, a powerful tool with credentials provided by the State Party. Using this tool is essential if you truly want to get Republicans elected.

Create these suggested data sets in GOP data center:

The table is an excerpt from a Gen Z report categorized by age and voter behavior
Once your data is downloaded, you can access addresses, cell phone numbers, landlines, and voting history. You can use this data in three ways:
Curate a Message
Below are 5 different messages for GOTV targeting
diverse Republican audiences.
Each message includes:
√ Long Form Version: Ideal for emails, print, websites, and some social media posts.
√ Short Form Version: Ideal for texting and most social media posts.
Pro Tip:
√ Always include a graphic for greater impact. Rapini provided different graphics for Republicans to use.
[Graphics Link]* Free Use: From Dominic Rapini, “I release all rights to my images and copy language when used by members of the Connecticut Republican Party.”
Each message includes:
√ Long Form Version: Ideal for emails, print, websites, and some social media posts.
√ Short Form Version: Ideal for texting and most social media posts.
Pro Tip:
√ Always include a graphic for greater impact. Rapini provided different graphics for Republicans to use.
[Graphics Link]
Who Can Use These Messages
All Republicans are encouraged to use these messages either privately (friends, followers, family) or by an RTC during a GOTV campaign.
Political Attribution
Always consult with your treasurer to ensure proper attribution “Paid for…” information for materials, including digital posts. Your RTC treasurer is the ultimate authority on political rules.

Message: To Gen Z Republicans.
Long Form Message for long social posts or for print.
Hey Gen Z! This election isn’t just another chance to vote—it’s an opportunity to shape your future. By voting early, you’re taking control of your voice and giving yourself the best shot at making sure your vote is counted without last-minute stress.
The American Dream is alive and evolving, and it’s up to you to decide how it looks. By voting early, you’re ensuring that your generation’s values of freedom, opportunity, and meritocracy are protected. Your vote helps ensure that the country continues to provide opportunities for success, hard work, and innovation.
Don’t wait for election day to make a difference—secure your voice, secure your future, and protect the American Dream. Vote early, vote for your future.
Abbreviated for Text-based messaging / Robocalls.
Hey, Gen Z! This election is your chance to shape the future. Vote early to make sure your voice is heard and stress-free. Protect freedom, opportunity, and the American Dream. Don’t wait—vote early and secure your future!
Message: It’s Important to get All Republicans to the Polls: Long Form Message for long social posts or for print.
We understand the sentiment surrounding voting by mail and the preference for showing up on Election Day—it’s part of the tradition for many Republicans. But we have to face the reality: times have changed, and we need to embrace every tool available to us. If we don’t, the Democrats will, and we’ll be left behind.
While Election Day voting remains essential, we can’t afford to overlook absentee voting or early voting. These options are attractive to a lot of people and allow us to secure votes well ahead of the rush. The truth is, the more we focus on voting early, the better chance we have of turning out Republican voters and ensuring our voices are heard.
It’s time to focus on encouraging people to vote early and vote Republican. Doing so will increase turnout and give us the strategic advantage we need to win. Let’s embrace the future and use every opportunity to strengthen our movement!
Abbreviated for Text-based messaging / Robocalls.
Republicans love Election Day, but times have changed. We must embrace early and absentee voting to stay competitive. If we don’t, Democrats will—and we’ll be left behind. Let’s focus on voting early to secure our voices and strengthen our movement. Vote early, vote Republican!


Message: You are a reliable voter; vote early and bank the
vote (Hard Republican).
Long Form Message for Social posts or for print
Your consistent participation as a reliable voter is essential to shaping the direction of our nation. By voting early, you’re securing your vote and helping the party concentrate resources on those who have yet to cast their ballot.
When you ‘bank’ your vote early, you free up valuable time and effort for the party to focus on turning out less reliable voters. It’s a strategic move that maximizes the effectiveness of every vote and strengthens our chances of success. Early voting is how to lock in your support and let the team rally the rest.
Help us build momentum and stay ahead—vote early, bank your vote, and empower the party to bring more voters to the polls. Your early vote is key to securing victory!
Abbreviated for Text-based messaging / Robocalls.
As a reliable voter, voting early secures your vote and helps the party focus on turning out others. By banking your vote, you free up resources and strengthen our chances of success. Vote early and empower the team to win!
Message: You are an older voter; vote early and bank the vote.
Long Form Message for Social posts or for print.
As grandparents and pillars of your family, your vote isn’t just about today—it’s about the legacy you leave for your children and grandchildren. Voting early ensures that your voice is heard and your vote is counted without the worry of last-minute complications that could prevent you from making it to the polls.
Life can be unpredictable, especially as election day approaches. Voting early gives you the peace of mind that your contribution to the future is secure, no matter what. By casting your ballot ahead of time, you’re ensuring that your values, vision for a strong America, and commitment to the next generation will be counted.
Don’t wait until the last minute. Vote early, protect your vote, and secure your legacy for those you love.
Abbreviated for Text-based messaging / Robocalls.
As grandparents and elder community members, your vote is about your legacy. Voting early ensures your voice is heard without last-minute worries. Secure your future and values by voting early and protecting what matters to your family!


Message: Low Propensity (Weak) Republicans.
Long Form Message for Social posts or for print.
Your voice matters—and voting is the only way to ensure it’s heard. By voting early, you guarantee that your vote counts without the risk of waiting until the last minute when things can come up. Life gets busy, but casting your vote early ensures that your voice is counted, no matter what.
This election is your chance to shape the future. Don’t leave it to chance—voting early is the easiest way to make sure your voice is part of the conversation. Be counted, make your vote matter, and help build the future you want to see.
Abbreviated for Text-based messaging / Robocalls.
Your voice matters! Nothing changes if you stay home! Vote early to make sure it’s counted without last-minute issues. Don’t leave it to chance—vote early and help shape the future you want to see! Nothing changes if you stay home!
Time Is Running Out!
Focus on Campaigning
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